Brandscendence : Three Essential Elements of Enduring Brands

Rating:
Summary: A must read
Review: I know Kevin Clark professionally and I have been one of the reviewers of this book. Be warned that I may be positively biased, but you will be too once you hear Kevin or read his book.

Branding requires consistent definitions, frameworks, social research methods, and disciplined processes in order to assure brand success and return on investment; but branding is still mostly an art. Creativity, intuition, emotional and right brain holistic skills are absolutely essential to brand crafting. As a matter of fact they are the more significant and more scarce resources in creating sustainable brand impact.

Kevin is a master of branding, and in this book he vividly and eloquently explains branding with a rich and diversified set of examples, personal and professional experiences, and many insightful observations. While other excellent books provide frameworks on how to build brands, this book fills-in the blocks and ties them all together very nicely into a coherent model.

Branding is a significant part of the customer experience looking from the outside, but equally important are implications of branding on the organization's vision, culture, strategy, and operations. Branding is a vital way the organization perceives and addresses the spoken and unspoken needs of customers. This is an excellent introduction for any executive that needs a solid understanding of branding in order to make decisions about branding or how to best leverage and comply with an existing organization's brand.

I put my brand name behind this book. From my perspecitive, a must read!

Rating:
Summary: More than a simple branding book -- high impact
Review: In a world on edge -- now comes a book deceptively simple, a personal conversation about branding. Brandscendence's meta-message: only the brand stands. In a hyper-world, the "code" of select brands live, endure and beckon us forward. Interestingly, Brandscendence can be read as a decoder. Why do certain activities in brands lift organizations to new futures? How can one person use it as a blueprint to maximize personal impact? More intriguing, as snap-communicating and globalizing speed crucial, global decisions: what if Kevin Clark's clean observations are tools internalized not just by marketers, but also by long-term thinkers and brand-makers in government, religion, business, politics, public service, education, entertainment? CREATING positive brandscendences in any of those areas could lift where 6 billion of us arrive in the poly-possible future.


Rating:
Summary: "Brandscendence" Explores Branding
Review: Kevin Clark has developed a deep knowledge and understanding of successful brands and shares this with the reader in Brandscendence". He thoroughly explores the subject with an easy reading approach which will keep the reader's attention and provide a lasting reference for anyone involved or interested in the subject of branding.

Rating:
Summary: Goes beyond the basics
Review: This book not only covers the basics of branding but goes beyond the fundamentals to look at where branding is going in the future. It's filled with many interesting examples and looks at branding and business from many different perspectives. If you want to learn both the fundamentals and then more this book is for you.

Rating:
Summary: A great new way to make sense of brands and branding
Review: This has got to be one of the finest tutorials - primers - that exists to fundamentally guide one through the process of developing, building, and maintaining a brand. You can find it all in one place from a world-class expert in the business of brand husbandry. If you or your company's future depends on establishing a positive, powerful image for your customers, this is the book for you. It will give you a much broader perspective of brands.