The Ten Demandments: Rules to Live By in the Age of the Demanding Customer

Rating:
Summary: A Must Buy!
Review: A great book with good, solid information. The author really knows her stuff and the anecdotes throughout the book were truly inspiring. More companies should heed the Ten Demandments!

Rating:
Summary: Great Book!
Review: As my company begins 2003, #1 on the radar is our customer experience. So I was delighted with The Ten Demandments and have already begun thinking about how to incorporate several of the "demandments" into our own strategy. Easy to read, fast paced and insightful! Highly recommend.

Rating:
Summary: Great Book!
Review: This is the first book I've read on the topic of customer experience and loyalty that truly inspired ME! This is a lively and engaging book with a great point of view. It's written from the customer's perspective- a very interesting and refreshing twist on an important topic.

But why aren't companies doing a better job of providing the exceptional experiences the author talks about in her book? It was certainly an eye opener for me! Glad I found it when I did.