Marketing for Dummies

Rating:
Summary: Good for the Non-Marketer
Review: "Marketing for Dummies" is the Marketing 101 of how-to books. It never gets very deep into any one area, and has lots of helpful tips in many different areas. While I'm not going to make a banner or awning for my office, and don't have the money for an all-out market research effort, I was reminded of the sorts of creativity and actions the competition can and does take.

Good for the person who dabbles in marketing and can't afford a real, live PR/Marketer.

Rating:
Summary: great referance
Review: i am a third year marketing student and found this book to be of great help. There came a time when i had to write a detailed marketing structure report, all i have to say is that i ACED it!

Rating:
Summary: Good book for students studying marketing
Review: I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.

Rating:
Summary: Good book for students studying marketing
Review: I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.

Rating:
Summary: A helpful basic marketing book
Review: I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.

Rating:
Summary: A helpful basic marketing book
Review: I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.

Rating:
Summary: Alex Hiam is the MAN!
Review: I loved this book. Very accessible for non-MBAs, engaging and utterly readable. I got lots of ideas. Made me want to look into Hiam's other books.

Rating:
Summary: Alex Hiam is the MAN!
Review: I loved this book. Very accessible for non-MBAs, engaging and utterly readable. I got lots of ideas. Made me want to look into Hiam's other books.