Description:
Martin Puris, head of the Ammirati Puris Lintas advertising agency, believes halting the downward spiral of a once-successful business is far more difficult than starting a company from scratch. And the lessons learned from such experiences, he proposes in Comeback , are applicable to those charged with the ultimate success or failure of any business. Through a series of well-crafted profiles of the remarkably effective top executives of Honeywell, Adidas, UPS, Compaq, Continental, Chrysler, and U.S. Surgical, Puris shows how keeping one's finger on the corporate pulse and continually winning employees' trust--all activities practiced by these leaders--can manifest themselves in different ways to rescue a declining operation from certain catastrophe. "It seems to me that the lesson, despite an endless river of books, articles, lectures, seminars and wilderness retreats testifying to the contrary, is that there is no one true path to leadership," he writes. "The qualities of intellect and character touched upon here will, I hope, offer a kind of touchstone to those who wish to exercise positive leadership themselves." --Howard Rothman
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