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Rating: 
Summary: Timely Ideas in Falk's Revised Book
Review: Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised edition of Falk's book has lots of new ideas, too. He's broadened his coverage of retail outlets and that makes the book even more useful. The suggestions in this book are clearly stated, helpful and in most cases easy to apply. It is also a great stimulator to help bring that germ of an idea the reader has been carrying around in his or her own head to reality.
Rating: 
Summary: Very shallow coverage
Review: If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.
Rating:
Summary: Want more ideas?
Review: It¡¦s really a great book. The author start with the theme that ¡§the name of the game in retail is ¡V to attract new customers and get old ones to keep coming back.¡¨Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative details about how to create retail excitement. However, different places have a lot of differences, such as the culture, regulations and policy, etc. It is similar to different customers have different needs and wants. I think that it is very important for the marketer to pay special attention to the different aspects of your target customers. So, the first step mentioned by the book about ¡§how to develop information¡¨ is very important. Once the marketer collect information in the specific region through the primary and/or secondary research, they can get more understanding about their customers and the culture or regulations of the regions. Then the marketer can develop their ¡§excitement¡¨ which is tailor-made for the target customers. So, if you are the retail marketer who would like to get more ideas, or you are the retail marketer who nearly runs out of ideas, you would be highly recommended to have a look at this book.
Rating:
Summary: Timely Ideas in Falk's Revised Book
Review: It¡¦s really a great book. The author start with the theme that ¡§the name of the game in retail is ¡V to attract new customers and get old ones to keep coming back.¡¨ Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative details about how to create retail excitement. However, different places have a lot of differences, such as the culture, regulations and policy, etc. It is similar to different customers have different needs and wants. I think that it is very important for the marketer to pay special attention to the different aspects of your target customers. So, the first step mentioned by the book about ¡§how to develop information¡¨ is very important. Once the marketer collect information in the specific region through the primary and/or secondary research, they can get more understanding about their customers and the culture or regulations of the regions. Then the marketer can develop their ¡§excitement¡¨ which is tailor-made for the target customers. So, if you are the retail marketer who would like to get more ideas, or you are the retail marketer who nearly runs out of ideas, you would be highly recommended to have a look at this book.
Rating: 
Summary: Not very innovative...
Review: This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
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