Digital Marketing : Global Strategies from the World's Leading Experts

Rating:
Summary: Excellent Analytical Framework
Review: Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.

Definitely a text to read if you are looking for actionable information.

Scott Pope, Senior Analyst, Delphi Group

Rating:
Summary: Excellent Analytical Framework
Review: Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.

Definitely a text to read if you are looking for actionable information.

Scott Pope Senior Analyst Delphi Group