Selling the Dream

Rating:
Summary: The best marketing book for start-ups
Review: When someone gave me this book back in the 80s, it changed everything. If you're looking for the best way to put your start-up on the map, for the least amount of money, this is the guide. Way back when Guy Kawasaki was there, Apple was changing the world. Their swagger and their tactics added up to success, and the same techniques work in every project I employ them.