Brand Driven: The Route to Integrated Branding Through Great Leadership

Rating:
Summary: Brand Driven
Review: As director of a nonprofit association that is beginning a strategic planning process, I found Brand Driven a great resource. Its step by step description of the internal process necessary to ensure that organizations integrate the branding process at all organizational levels and the necessary role of leadership in overseeing the process was especially valuable. The chapter specific to nonprofits was an unexpected bonus. I highly recommend this book to organizations seeking to focus their mission and services through the branding process.

Rating:
Summary: Great Book
Review: I have always been a skeptic on spending a lot of money on branding in my industry (wholesale distribution). After reading Brand Driven not only was I convinced that I was wrong but we now have our biggest budget to date specifically for branding. This book opened my eyes on how important branding is and how it differentiates our company from the others. I read a lot of business books and this one has allowed me to put its priciples in action immediately and we are already seeing positive results.

Rating:
Summary: Very Good!
Review: Leadership and branding are both extremely important to our fast growing organization. Brand Driven has helped provide me with a framework for focusing our efforts around our promise to customers and how every employee can keep that promise, ultimately differentiating us in a competitive marketplace.