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Rating: 
Summary: Making it Real
Review: Davis and Dunn lay it all out in their new book, Building the Brand-Driven Business. If Davis' Brand Asset Management is branding 101, this is the graduate level text for those serious about building their organizational brand(s). Davis and Dunn use their Brand Touchpoint Wheel not only to ground their work with the customer, but also brand influencers which leads to a more robust and lasting branding effort. I found this a well thought out and insightful book which importantly furthers current brand thinking.
Rating: 
Summary: More smoke and mirrors
Review: Oh, the poor trees that suffered at the hands of this book.
What was said in this book could have been said in fewer than three pages. (In fact, it has been said in fewer pages in several Harvard Business School publications.) This book fails in many ways, not the least of which is the manner in which it fails to give any new, substantive, useful or logical way to operationalize branding. Here is the book's central message: if you buy a "brand strategy" logo, identity, etc. from Branding Agency X get everyone to rally around it; otherwise, Branding Agency X will be held accountable for the brand failure which equals no new business for agency. Save your money. Just re-read the section on branding in a Kotler text because this book is nothing more than hot air...
Rating:
Summary: 350 Pages of 'Everyone Live the Brand Now'
Review: That's the Cliff Note version for those of you, like me, who have this as required reading before a big 'brand summit'. Everything else was rehashed, renamed, or retreaded. Read it on the plane in about 30 minutes, regardless of the heft.
Rating:
Summary: More smoke and mirrors
Review: This book says a lot without ever really saying anything. One thing is for sure, you have to give these guys credit-Prophet has created yet another book which is more about symbolism than substance and it still manages to sell the book to corporate lemmings who don't know any better. This book is yet another poor attempt at putting a shiny coat of varnish on old and tired material that has been written, re-written and recycled from the brand strategy grandfather, David Aaker. Insightful? Hardly. Read something by Kapferer instead. Nothing new in this book. Save your money!
Rating: 
Summary: What is new here???
Review: What is new here...that's the quesiton I have after reading the book. I prefer his previous book. I found the chapter on connecting business strategy to brand strategy to be particularly useful or helpful and this is the biggest challenge in branding...not designing ..but makeing it real. Quite frnakly I prefer another brand book 60-Minute Brand Strategist by Idris Mootee as it covers a lot more in less than 200 pages....and a lot of less words.
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