Serious Play: How the World's Best Companies Simulate to Innovate

Rating:
Summary: Great book for people who prototype
Review: This book is terrific for helping people understand the culture and environment necessary for modelling, simulation, and prototyping. The first 100 or so pages are a good review of the need for prototyping and its application. The real jewels of the book are past the first 100 pages where he talks about the application, measurement, and culture aspects of prototyping.