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Rating: 
Summary: BETTER THAN A SCIENTIFIC STUDY...REAL DOWN TO EARTH IDEAS
Review: I read this book. It was exactly what I was looking for. How to get more business using my business cards. No stupid studies, graphs, charts or scientific BS. Just things to do to find customers, build business, and get my name out there. If you can't find a few ideas to put to use, you shouldn't be in business. I liked this book so much I ordered a few more as gifts. Gave one to my boss. He held it up at a sales meeting and said everyone should read it. Mentioning that it came from me didn't hurt. I am glad I took the advice of the other postive reviewers of this book! Get one for yourself!
Rating:
Summary: BETTER THAN A SCIENTIFIC STUDY...REAL DOWN TO EARTH IDEAS
Review: I read this book. It was exactly what I was looking for. How to get more business using my business cards. No stupid studies, graphs, charts or scientific BS. Just things to do to find customers, build business, and get my name out there. If you can't find a few ideas to put to use, you shouldn't be in business. I liked this book so much I ordered a few more as gifts. Gave one to my boss. He held it up at a sales meeting and said everyone should read it. Mentioning that it came from me didn't hurt. I am glad I took the advice of the other postive reviewers of this book! Get one for yourself!
Rating:
Summary: If you're in business, this is a great book to read
Review: I write a column for a number of trade and business publications. Recently I reviewed this book and gave it an excellent rating. Whether you've been in business for a long time, or are just starting out, one good idea put to use could increase your business nicely. Not every idea is for everybody. Some are clever. Some are creative. Some are just plain fun. Some take some planning, and some you can just put to use right away. If you don't already have a great card, skip to the back chapters, design your card, and then the author will tell you how to creatively network with it. This book is inexpensive, easy to read, and a lot of the ideas are something probably everyone in business forgets to do, one time or another. Great for reference, or just sharing with your business colleagues. I liked it.
Rating:
Summary: Bought this for my entire staff.
Review: Popyk asserts that "Business cards are a start [toward developing a "golden database"]. Personal linking is what makes things happen. If there's no follow-through, nothing happens. That's what this book is really all about." Frankly, until reading it, I really hadn't given sufficient consideration to the potential use of business cards. Of course, I already knew that they are (in Popyk's words) "people linkers" which can be used for "networking, schmoozing, connecting, reaching out, prospecting, selling, and basic advertising." All of us already know that. The great value of Popyk's book is that it reveals all manner of other ways by which business cards can be uniquely and abundantly effective. He shares his observations and suggestions in 97 brief but informative chapters which are organized within three Parts:Networking Know-How and Business-Card Savvy Personalized Presentations Creative Design...It's All in the Cards The book is exceptionally well-written. There is almost nothing hypothetical or theoretical about Popyk's suggestions. All of his key points are anchored in real-world situations. One of the major value-added benefits is the fact that, once you read his book and re-think your strategies while having someone re-design your business card, you begin to see how essentially the same principles can also be applied to marketing initiatives which create or increase demand for whatever you offer for sale. These same principles can also be of substantial value to the cultivation/solicitation process, especially when there is a lengthy sales cycle and the competition is ferocious. In such a competitive environment in which creating a "circle of leverage" is essential, the business card can be invaluable. Individuals as well as organizations must constantly differentiate themselves from so many other options. Massive research reveals that, in face-to-face encounters, body language and tone of voice determine 75-80% of our impact, with what we actually say ranking a distant third in importance. A business card can do so much to reinforce positive first impressions. What it looks like and (yes) what it feels like are often more important than the information provided. Time and thought are required to ensure that the card is also appropriate. (Check out Chapter 95 in which Popyk identifies and discusses "The Best Cards to Go to for Examples." ) With all due respect to positive first impressions (which certainly ARE important), then what? Will the material left behind be equally impressive? Will your card be indicative of your style, grace, class, etc.? It will indeed. If there is nothing distinctive about your card, chances are that that will be the "message" it conveys about you. After reading this book, I had only one regret: That I had not read it before I ordered my first box of business cards many years ago. (I don't even want to think about all the other business cards I have since ordered for myself and my associates.) But to repeat, what Popyk shares has possible applications in virtually all areas of any business operation. Properly designed and produced, a business card can be a "miniature billboard" on display wherever an organization's employees go. (All employees in every organization should have a business card. All of them.) That same card can also be a constant reminder to those employees of their organization's positive values. The cost of a properly designed and produced business card is relatively insignificant. How about the cost of a cheesy business card? If you now carry one, you really don't want to know.
Rating:
Summary: A must read for anyone in business
Review: This book is helpful and insightful for anyone in any type of business. A business card is something everyone has (or should have) which is a valuable sales tool that is highly underated. Mr. Popyk has many fresh ideas for using and designing your card, and I recommend it for everyone. It should be a must read for everyone in your office! It is an easy read and clever. It is something offices, entrepreneurs, those new to sales, and business veterans who are looking to sharpen their networking skills alike can benefit from.
Rating:
Summary: A must read for anyone in business
Review: This book is helpful and insightful for anyone in any type of business. A business card is something everyone has (or should have) which is a valuable sales tool that is highly underated. Mr. Popyk has many fresh ideas for using and designing your card, and I recommend it for everyone. It should be a must read for everyone in your office! It is an easy read and clever. It is something offices, entrepreneurs, those new to sales, and business veterans who are looking to sharpen their networking skills alike can benefit from.
Rating: 
Summary: First book I am returning
Review: This is the first book out of many I have purchased at Amazon.com that I will be returning. I expected much more out of a book that is rated 5 stars by the seven reviewers before me. Here's what I really wanted - tips on card design with statistics on what works and what doesn't. For example - what to put where on the card and perhaps some test marketing and statistics to show what information is important on a card and what should be left off. Then I wanted a rational scientific approach to networking with the card - with an evaluation of effectiveness of approaches depending on the situation. Instead what I read was a few gladhanding techniques - none of which were new to me. Get the book if you are absolutely brand new to business and you have no idea on how to use your business cards. Otherwise, I recommend a pass.
Rating:
Summary: What a brain starter for business!
Review: What a terrific book! Some of the ways to network talked about in this book I had either never thought of, or had completely forgotten about. I bought this book without seeing it first, and it far exceeded my expectations... so much that I just ordered 10, one for all of my sales staff. Not an easy book to put down once you read the first couple of pages. I recommend this to anyone who uses business cards in their day-to-day business. If this doesn't get you more customers or contacts at zero-cost, nothing will. I really liked it. Patrick S. Judycki
Rating:
Summary: Only if more business is important to you....
Review: When I first ordered this book I couldn't imagine how anyone could write a book on just using business cards. When I read the book I was amazed at the clever ideas. I started reading this with a very pessimistic "I-know-this-stuff-already" attitude, and by the 7th chapter I was taking notes and actually planning on how to utilize the info as soon as I put the book down. Just a couple of ideas will increase anyone's database of clients or contacts without spending zip. An excellent book for anyone who has business cards and wants to take their busines up a notch!
Rating:
Summary: A new business's helper.
Review: You are trying to start a business, you meet people and give them your business card, you get no responses. You are looking for a new job, you hand your card and no response. Doing something wrong? After reading Here's My Card there may be a lot you're doing wrong. Bob Popyk has given you a great way to meet new people, communicate ideas and get your name out there for others to notice, and it all starts with the business card. Popyk has over 35 years in sales and knows what it takes to get ahead, now he gives his ideas and tricks to you. Follow along and you'll finds ways to network your business, get more referrals, more customers and increased sales, all this without the use of computers. You business card or people linker as the book refers, will help give you the quality of life you have always dreamed of. This is not a once read and do book, this is a read over and over and practice book. From Networking know how to personalized presentations to the design of the card, it's all here and waiting for you. The cost is minimal compared to the possibility of what you gain.
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