Integrity Selling

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Summary: Table of Contents
Review: 1. How to Approach People
2. How to Approach Differenty Styles of Buyers
3. How to Interview and Find Out People's Needs
4. How to Interview Different Styles of Buyers
5. How to Demonstrate What You're Selling
6. How to Demonstrate to Different Styles of Buyers
7. How to Validate Your Claims
8. How to Validate Yourself to Different Styles of Buyers
9. How to Negotiate Problems and Objections
10. How to Negotiate with Different Styles of Buyers
11. How to Close Sales
12. How to Maximize Your Earnings with This Book

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Summary: This is the way selling should be taught to all salespeople
Review: Finally a book about the true value of selling the way people want to buy. None of the standard gimmicks we have heard and seen for years. This is truly a refreshing and straight forward, common sense, value driven way to sell. If you're in sales and you don't learn this selling system you'll be sucking up the the dust from the rest of us that do. It's going to dissipate the suspicions that consumers have when they deal with salespeople and bring back their confidence when buying.BRAVO TO RON WILLINGHAM FOR HAVING THE COURAGE WRITE IT

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Summary: This book is very special
Review: I found this book to give a fresh perspective on the area of sales. Look at it, from cover to cover first before you make your choice! It has a lot of wonderful advice and is full of great information. I give it a 5 star!

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Summary: Integrity Selling
Review: There is so much great content in this book that every time I pick it up I discover more. I especially like the Three Dimensions of Human Behavior. By understanding this it's no wonder most sales training fails. The 6-step selling process, AID,Inc., makes more sense in the way we should sell than anything I've ever read.

I have recommended this book to many of my friends in selling careers and I know it will make a huge difference is the results they will get. And maybe more important it will make a huge difference in the way their customers preceive them.

If more salespeople would follow the principles presented in Integrity Selling, we would have a much better world to live in. People would spend more of their time listening and much less time trying to sell us something we don't want or have a need for.

Thanks to Ron Willingham for another great book to help us on our journey to achieving what we want in life.