Channel Champions: How leading companies build new strategies to serve customers

Rating:
Summary: AVOID!
Review: This is a book that offers zero new insights! What's worse... there are a lot of bold statements in this book, that I don't share. The authors have forgotten to share the evidence for these statements, so I can not take them very seriously.

Rating:
Summary: Quite interesting book
Review: Very interesting book. I don't mean practical but can potentialy open your eyes to the different aspects of channels integration and management. Cases could be very inspiring once reading them.

Rating:
Summary: AVOID!
Review: While multiple books have been written about channel management, few can match the understanding and insight presented in The Channel Advantage. This book provides a framework for leveraging channels for growth, customer satisfaction, and competitive advantage. Including case studies from companies such as Saturn, The Home Depot, WW Grainger, GE, and Snap-on Tools, Evan Hirsh and Steven Wheeler identify the impact of a successful channel management strategy. Highly recommend!

Rating:
Summary: A must read for manufacturing execs and channel strategists!
Review: While multiple books have been written about channel management, few can match the understanding and insight presented in The Channel Advantage. This book provides a framework for leveraging channels for growth, customer satisfaction, and competitive advantage. Including case studies from companies such as Saturn, The Home Depot, WW Grainger, GE, and Snap-on Tools, Evan Hirsh and Steven Wheeler identify the impact of a successful channel management strategy. Highly recommend!