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Rating: 
Summary: If you're just starting out
Review: ...then this is for you. But if you're experienced in IR -- as a practicioner or an executive, you'll get nothing new here. For example, pages on end on why IR is marketing. There's one page on the all-important roadshow presentation; it reads "The organization of the presentation is extremely important." Laborious reading, but if you're a newbie and don't want to embarass yourself, lock yourself in a room with this for the weekend.
Rating: 
Summary: A good read, but not a good reference guide
Review: A very thorough review of the growing Investor Relations profession. Identifies modern techniques, strategies, resources, and basic SEC disclosure rules used in everything from the pre-IPO to the annual meeting. A great primer for anyone considering a career in Investor Relations.
Rating:
Summary: If you're just starting out
Review: I give this book 5 stars because 6 stars are not available. This is essential reading for any CFO or corporate communications dude who wants to create a violent, sustainable uptrade in their stock. Includes thorough discussion of how many issuers are using the internet to inform and persuade investors to buy their stock.
Rating: 
Summary: Must read for CFOs
Review: I give this book 5 stars because 6 stars are not available. This is essential reading for any CFO or corporate communications dude who wants to create a violent, sustainable uptrade in their stock. Includes thorough discussion of how many issuers are using the internet to inform and persuade investors to buy their stock.
Rating:
Summary: A good read, but not a good reference guide
Review: I was looking for a great reference book that would quickly answer my questions. Unfortunately, this book must be read thoroughly (or at least a chapter at a time). The index could have been much, much more detailed. As it stands, the index is an afterthought, and a very bad one at that. With a better index, this could be a reference book. As it stands, it's still worth the read. I'll still be looking for a better reference guide, though.
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