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Rating: 
Summary: A Must Read
Review: I read McCormack's first book right out of college and use his advice daily. He has a no-nonsense approach to business and understands business is about common sense and relationships. This is an important book that everyone from the recent college graduate to the CEO should read. It is a must read.
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Summary: Is It Possible They Still Don't Teach It At Harvard?
Review: Mr. McCormack reminds us of the fundamentals and basic goals of business in order to succeed and prosper. The book is quite clear and informative. It's the kind of book that you want to share with everyone, but on the other hand keep it to yourself because what you learn from this book will make you appear like a genius. This is a book that everyone from students to business managers and owners should read. It's a quick and easy read with long-lasting practical benefits. It is a must read.
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Summary: Experience makes wisdom.
Review: The word of "Marketing" has been very familiar with us but "Sports Marketing" since 1960. At that time, Mark McCormack established IMG to promote golfer and assigned himself as a Head. He is now representative of the IMG, has the highest reputation in the world multinational marketing company, specially sports star to become heroes. He mentioned on this book the people never judged by their academic background and racial distinguish.
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Summary: How To Become a Successful Negotiator
Review: This book applies by all circumstances and all field of our life to improve its quality. I would like to pay more attention to the following 5 points of view and learn how to control your bad luck.1. In charge of host not guest. He says, "Do prepare the things they are never expecting at the meeting. This means surprised something always can enforce the relationship between you and them. Get ready? Go for it. 2. Know about your customer or client first before you let them purchase your produts. Keep listening and watching their body and oral language to understand what they want rather than emphasize your desire. That's the point. This may lead you high performance. 3. Avoid conflicting. Excellent negotiator can be able to endure until right time coming with perseverance to win finally. 4. More listen less speak. Open your ears and close your mouth toward others. It will lead to successful businessmen but difficult to do. 5. Remind the importance of time management Persuade your time or you will be conquered by it. Manage it minute by minute effectively. In this case, we don't need speed. We need depth. His lesson is still available even though 13 years over from his writing time.
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