Financial Analysis: A Controller's Guide

Rating:
Summary: A MUST HAVE...PRACTICAL, EASY TO USE; INSIGHTFUL!
Review: After over 10 years in the field serving as a Controller, Business Manager, and Consultant, finally a practitioner's book that hits the target. Given the vast topic, Bragg nails the critical issues...gets you in & out of each topic quickly and provides an array of useful tools for analysis, presentation, and discussion. The KISS principle at work! Other books may cover more detail, present more elaborate formulas and in general overwhelm the reader. Bragg doesn't. You'll find his summaries quite helpful: Commonly Used Ratios; Symptoms & Solutions; and Exhibit 6.11 Recommended Analyses by Type of Acquisition, for example. Full of practical, hands-on topic reviews, examples, and analytical thinking. Numerous Exhibits showing practical layouts for presenting information...have saved me time & eliminated the need to reinvent the wheel. A must have for my reference tools...and could have eliminated several books in my MBA. Do what's in this book & do it well and you'll build a solid reputation for you and your team. I liked this book so much that I added Bragg's books "Sales & Operations For Your Small Business" and "Accounting & Finance For Your Small Business" to my tools, too...and have been equally pleased.

Rating:
Summary: The Best Textbook I Ever Read!
Review: I purchased the book as part of my CPA Continuing Education credit program. I was pleasantly surprised. Relevant information with sufficient explanations in clear and concise language. A definite must read and must keep as reference material for any controller or financial analyst.

Rating:
Summary: Too simple for the real world
Review: This book does not provide any information that could not be found in a college level textbook. The assumptions and examples provided in the book are over simplified. If you are anything higher than a junior accountant I would suggest you purchase something else. Calling this book a "Controller's Guide" is just plain wrong.