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Summary: Global Entrepreneur Excellent Introduction to Global Arena
Review: As a newcomer to the "world of global business," I was searching for one resource that would quickly build my understanding of the various aspects of the international arena. I was thrilled to discover The Global Entrepreneur, by James Foley. This book covers everything from basic definitions to the broad issues of "how," "why," and "when" to go global, while also providing solid information on specific topics such as logistics, marketing, relationship building, strategic planning, and using the internet.
And it accomplishes all this in an informal, easy to read and understand style. Mr. Foley writes in a conversational manner, taking information that could be quite dry and boring, and making it interesting and exciting. As an added benefit, the book also includes numerous other resources to enhance your research and exploration of the global arena.
The Global Entrepreneur offers a wealth of information and is a practical resource/reference book for anyone involved in, or becoming involved with, global business.
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Summary: It Doesn't Get Any Better Than This!!!
Review: As a professional involved in assisting small and medium sized enterprises to expand internationally, I found Mr. Foley's book to be the most complete and comprehensive guide on the market. A sincere MUST for any international professional. If you have ever considered going global, read this book! Mr. Foley takes you through all of the steps from deciding if you should make that first sale to establishing facilities overseas.
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Summary: Perfect
Review: Exciting, inspiring, motivating, encouraging, helpful, informative, clear, comprehensible, easy to read. Excellent book!!! Knowledge, experience, and passion towards discussed topics just shines through every page. Written in a easy to understand language, the book is a perfect aid to not only beginning exporters/importers, but also experienced ones. Lexicon doesn't belittle reader's mental abilities by chewing on every elementary detail; at the same time it doesn't bombard anybody by heavy concepts and trade jargon. Author uses great approach to delivering information - logical, clear and ordered.
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Summary: The MOST valuable resource for small business export!
Review: I enthusiastically urge all small business owners considering export to purchase this invaluable book. It is a straightforward handbook that intuitively addresses all issues of importance for any business person considering expanding his market. I have spent the past month searching for a single resource that provides concise and helpful coverage of export issues, and can save you the trouble - it is ALL HERE. I believe Professor Foley has done a great service to the small business community in providing this excellent reference.
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Summary: Great international marketing book
Review: I love this book! It is easy to read, but very complete. I agree with the others... The best I've found. I needed information on planning some international marketing strategies and the ideas in this book were great. I especially like the last section dealing with distributor strategies, promotion, and trade shows. Also a good chapter on the Internet.
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Summary: Great book, couldn't put it down.
Review: James Foley has written an excellent book! Most books covering business topics are dry and boring. This book has kept me interested in the area of global business. Good explanations and it flows well from subject to subject. I'm an engineer and this has helped me understand our international dilemmas in our company as well as helping me in my travels and dealings with foreign suppliers. I got this book through my MBA class and was so impressed I went to one of Mr. Foley's lectures. A must for your collection!
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Summary: The best ¿How-To¿ book I¿ve found on international sales
Review: Mr. Foley takes it right from the start - from solid information on whether to even consider making international sales, all the way through to direct foreign investment. Along the way he provides detailed examples, reference materials, and a number of excellent resources that take the mystery out of international sales. Perhaps most importantly, this is not a regurgitation of MBA material on the subject - Mr. Foley has directly relevant experience, having spearheaded international expansions earlier in his career and now advising companies on how to achieve their global potential. This is an excellent reference that our company continues to use as we expand to new markets globally and work to increase our share in markets we're already addressing.
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Summary: Excellent book for small business entrepreneurs
Review: This book is extremely hands-on and practical for small business owners and even consultants specializing in the field of international trade. Some of the most arduos taks for new-to-export are explained in a very readable and comprehensible format. These include international pricing determinnation, performing product research using Harmonized Codes system and even categorizing countries with the highest probability of export potential for prducts and services based on suggested research results. I found very interesting also the author's explanation of the ovewhelming impact of the Internet in international trade transactions and suggested steps to take advantage of the Web as a means to conduct business. I highly recommend it.
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Summary: Excellent
Review: This is an excellent source for everything from foreign market evaluation to the documentation for your first sale. Well written and enjoyable to read. While startng out in the game of global enterprise, I have a lot of questions. The questions are being answered, plus all the ones I didn't know I needed to ask. The book excites me to pursue the markets. Before hand I thought it would frighten or discourage me, reading about all the work and risk involved. It was encouraging to hear that international business is where to see the world and its cultures, not just a way to increase profits. I plan to use this book as the guide when our company goes global.
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