The Support Economy: Why Corporations Are Failing Individuals and The Next Episode of Capitalism

Rating:
Summary: An extraordinary tour-de-force!
Review: What happens when you combine a brilliant Harvard Business School social psychologist with a savvy CEO of companies such as Laura Ashley and Volvo, put them on a deer farm in Maine, and let them ruminate for several years on the state of business as an institution? The result is THE SUPPORT ECONOMY, an extraordinary tour-de-force that gives voice to every consumer who's ever felt his or her needs to take a backseat to a business's profitability -- one that prescribes a new episode of "distributed capitalism" which points the way to individuals' taking their rightful place in the center of commerce as the nucleus of all value. This is a book that identifies and succinctly articulates what you've been fearing about the business world in your most frustrating moments as a consumer -- as well as what you've been hoping about the potential of business in your most idealistic moments as a businessperson. THE SUPPORT ECONOMY is a must-read for anyone interested in the past, present and/or future of business: consumers, entrepreneurs, executives, consultants, financiers, et al. After reading it, you will be hard-pressed to ever think about business the same way again. Indeed, this is the kind of deep-thinking book that will continue to spark new insights and ideas for weeks, months, and doubtless even years to come.