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Rating: 
Summary: Packed With Knowledge!
Review: Being an entrepreneur who sells a brand name product in a consumer-conscious marketplace is an appealing way to make a living. It must be: the U.S. franchise market hit $1 trillion in sales in 2003. But franchising is a deceptively complex business for both the franchisee and for the franchiser who creates the idea, builds the brand, tunes the delivery system and maintains sensitive franchisee relationships. Franchisers build, deconstruct and syndicate businesses to those who may lack the experience to offer a specific service or product. Entrepreneurs with business acumen and a keen desire to build something for themselves often find that franchising offers many ways to create wealth. This meaty book thoroughly explains how you can succeed in a franchise business. Its nuts-and-bolts presentation is enlivened by case studies from Jiffy Lube, Bagelz, Dunkin' Donuts, Subway, Pizza Hut and McDonald's. We recommend it as essential reading for anyone considering buying or starting a franchise.
Rating:
Summary: Excellent introduction to Franchising
Review: Hands down the best book I've read about franchising. It covers the topic in an easy-to-read fashion and doesn't oversimplify. Reading this will yield useful information to franchise novices as well as more seasoned entrepreneurs.A great book for someone who has a concept they feel might be franchise-worthy as it can help you understand what needs to be done to make you successful with franchisees. Great for prospective franchisees who get an understanding of what they should look for in a franchisor. The examples/case studies are very good and demonstrate points effectively. The only area the book does not touch upon in any detail are master franchise and/or area development arrangements that franchisors/franchisees sometimes have. But I cannot knock the book for this as most franchise books don't touch upon this at all.
Rating:
Summary: Excellent introduction to Franchising
Review: Hands down the best book I've read about franchising. It covers the topic in an easy-to-read fashion and doesn't oversimplify. Reading this will yield useful information to franchise novices as well as more seasoned entrepreneurs. A great book for someone who has a concept they feel might be franchise-worthy as it can help you understand what needs to be done to make you successful with franchisees. Great for prospective franchisees who get an understanding of what they should look for in a franchisor. The examples/case studies are very good and demonstrate points effectively. The only area the book does not touch upon in any detail are master franchise and/or area development arrangements that franchisors/franchisees sometimes have. But I cannot knock the book for this as most franchise books don't touch upon this at all.
Rating:
Summary: Amateur franchiser thinks this is fantastic!
Review: I found this to be a very informative and interesting book. It was well thought out, well organized and provided me with a ton of relevant and realistic examples and ideas. Well worth the time to read. A "must have" for any franchisee/franchisor -- regardless if you are an amateur or an experienced "wealth creator." (Great term...)
Rating: 
Summary: More boring than a statistics textbook
Review: I graduated in Statistics, and so I know boring books. And, this book was more boring than any of my Statistics texts.
It is written in textbook format. It is also written by a bunch of different authors, so it's really disjointed. As an example, the chapter guest written by an attorney in boring legalese is probably the most interesting.
And, they misspelled McDonalds. In a book about FRANCHISES! I could understand if they misspelled Wal-Mart in a book about franchises, but how can you write a book about franchises and misspell McDonalds? See the misspelling on pages 86 and 196.
Also, it is written to franchisors, not franchisees. Since the marketing of the book makes it look like it's trying to appeal to everyone, it took me a few chapters to figure out that it's actually written to franchisors. Repeat: It is NOT good for franchisees.
I did complete the entire book. I'm not one of those reviewers who calls the book boring after reading a few pages and throwing it away. I am someone who plugged through so that I could warn everyone else.
Rating:
Summary: Great book, very informative
Review: This book is like getting an education in Franchising. Very informative and well written. It's for anyone getting involved in franchising at any level.
Rating:
Summary: Great book, very informative
Review: This book is like getting an education in Franchising. Very informative and well written. It's for anyone getting involved in franchising at any level.
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