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Rating: 
Summary: A Godsend
Review: David Gumpert is a genius. His advice is sound, timely and simple to follow. I love his articles and books. This one is a classic.
Rating:
Summary: Outstanding business advice
Review: I bought this book several years ago and I still refer to it whenever putting together a business plan. The book tells you what a business plan needs to convince investors to invest. In the course of doing that you will also learn whether your business is worth it for YOUR investment of time and money.After working through all the issues in this book, you will have thought about all the issues that are essential to your business's success.
Rating:
Summary: A Godsend
Review: I found this book extremely intuitive. It explaned how the b-plan can be used as a marketing tool.
Rating:
Summary: This is a timeless book on business plans...
Review: This book was recommended to me by an executive with 30 years of experience and 8-digit net worth as the "bible" for starting a business. I have used this book twice during the past 6 years to assemble successful business plans. The lessons in the book are not industry specific or date specific, but rather the wisdom that applies to any business. Some of the insights in the book were later worth a lot of money to my companies. My compliments to the author for not just putting together templates or example plans, but rather teaching the entreprenuer how to think.
Rating:
Summary: A Concise and Timeless Guide To Effective Business Plans!
Review: With this book as a reference, several years ago my MBA team was able to take our B-plan to 2nd place in a national scholastic B-plan contest. I have referred to it annually since then to guide my on-going planning. I also use it as a playbook for developing new business plans. It helps focus your planning efforts on the key questions that investors want answered in a plan. Each chapter addresses an aspect of the planning process and gives anecdotal examples of plans that were presented to the MIT forum. The summaries at the end of each chapter help expedite the annual review. I cut my teeth on Mancuso's various B-plan guides almost two decades ago and this book, by far, gets you where you want to go in the most direct manner. If you only want one book on B-planning, this is it.
Rating:
Summary: A Concise and Timeless Guide To Effective Business Plans!
Review: With this book as a reference, several years ago my MBA team was able to take our B-plan to 2nd place in a national scholastic B-plan contest. I have referred to it annually since then to guide my on-going planning. I also use it as a playbook for developing new business plans. It helps focus your planning efforts on the key questions that investors want answered in a plan. Each chapter addresses an aspect of the planning process and gives anecdotal examples of plans that were presented to the MIT forum. The summaries at the end of each chapter help expedite the annual review. I cut my teeth on Mancuso's various B-plan guides almost two decades ago and this book, by far, gets you where you want to go in the most direct manner. If you only want one book on B-planning, this is it.
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