Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

Rating:
Summary: Growing a Business the Right Way
Review: Fascinating approach that skewers the notion that innovation is the savior of business growth. Sergio Zyman provides examples galore showing how innovation has derailed many a company from its true course.

His notion of leveraging the essence of a business to do more of the things that made it great in the first place is very powerful, and it really leaves you scratching your head at how some companies can still focus on continually seeking out the new thing rather than the RIGHT thing for their business.

Excellent anecdotes and many solid approaches to relooking at a business in order to uncover growth opportunities that make sense.