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Rating: 
Summary: Excellent Book
Review: Extremely useful. New edition provides strategies for today's selling market. Highly recommended.
Rating:
Summary: Something Old, Something New
Review: Selling is a combination of the tried and true with what's happening in our society today. The world has changed since 911 and the collapse of companies like Enron, Global Crossing, et al. Selling hasn't gotten any easier, and you need to remember the basics once in a while.This book gives you a good overview of the basics, but also brings out some new points that I hadn't considered in my own selling. It's also a rather easy read. There are 21 'strategies' or things you need to keep in mind during the sales cycle. And the points he brings up are good. When I've lost a sale and do a post mortem later, I find that I've usually skipped one or more of these points. Not a big book at a little over 200 pages, it is well worth the time if it helps you on one big sale.
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Summary: Dave Stein Writes Another Winner!!
Review: The new second edition of "How Winners Sell: 21 Proven Strategies to Outsell Your Competition & Win the Big Sale" is exceptional in both its clarity and ease of use. I am a former Fortune 50 marketing/sales executive who now teaches professional selling at the University of Central Florida. Our university enjoys an international reputation for its strength in sales training. Dave Stein's book is REQUIRED READING for the students in our Advanced Professional Selling course. Moreover, Dave now assists in coaching our nationally-famous collegiate sales competition teams. Our teaching philosophy is that 'sales is not a performance; it is a response.' Further, we see sales as much as an 'art as it is a science.' Dave Stein's book is fully compatible with our philosophy. It moves the reader to an even better understanding of the entire sales process. They [good sales guides] don't get any better than this.
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