Rating: 
Summary: Interesting thoughts, but a little bit too casual
Review: The title promises firework for your brain, but really doesn't deliver. After 100 pages or so I noticed I was getting bored with it. A lot of examples, but no more thought provoking ideas. If you're interested in exploring new ways for doing business in the future, I can recommend "The Visionary's Handbook" by Watts Wacker and Jim Taylor. More thought provoking. The Dream Society is only recommended for casual reading.
Rating: 
Summary: Is the conclusion of the book right?
Review: This is an interesting and thought provoking book but I am afraid that I do not agree with the conclusion. Jensen argues that the next age after the information age will be the dream society. He ignores the facts. Economics is all about the allocation of scarce resources. We can not have a 'dream society' until the worlds resource problems have been addressed. As a result, the next age after the information age will have to be the quantum age, a period during which the world learns to change the vary structure of molecules themselves.Despite my reservations, I hope you enjoy the book anyway.
Rating: 
Summary: An interesting book about tomorrow - reality or fiction?
Review: Why do some people buy a watch at $ 10.000, when you can get a much more precise one at $ 10? Because time is not the essential thing - it's about dreams, lifestyles and adventure. Why is the automobile the "New Beetle" such a big success? Because it looks almost like the old one (apart from new technology). Why is the movie "Titanic" the greatest blockbuster of our time? Because it's a story about a ship, a journey into nostalgia, feelings and lifestyles of persons 87 years ago. Dreams, stories, lifestyles, feelings, adventure, nostalgia, care - you'll get all the questions and answers in this well-written and provocative book about the next 25 years in the affluent societies. It's difficult to find arguments against the many examples and facts in this amazing book. Just to mention two examples: according to the author, doctors will gradually be replaced by automation within the health care sector, but nurses will get their golden age because of the explosive need to provide for care in the coming years. And: "The story can be told with a whole range of products, the product themselves being secondary". This is the reason why people buy Marlboro, Nike, BMW, Rolex and other brands at a price many times the price for other more unknown products. There is always a story behind: adventure(Marlboro-man), lifestyle (Nike) or nostalgia (BMW-oldtimers). This well-structured book is not about utopia, it's about the changing patterns of our daily lives, and it's already happening...
| 
