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Rating: 
Summary: Look Elsewhere
Review: I love Stan Richard's philosophy and approach to leadership.
If more CEOs adapted his approach maybe Gen Xers and Ys would have more "corporate loyalty".
Rating:
Summary: Try Stan Richards other book
Review: Just search Amazon for Stan Richards other book "The Land of Many Breasts". Trust me, it's much more fascinating than this one. And a more accurate depiction of his agency. I think you'll enjoy it as much as I did.
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Summary: If Your In Advertising, Stay Away
Review: Most books on advertising and creativity are pretty bad, and this one is no exception.I wish for once we could have a creative who talks about process more than accomplishment. Instead, Stan Richards (and authors like him) spend many pages complimenting their own genius. Unfortunately they give us no insight into what supposedly makes them a genius. Poorly conceived, and poorly written.
Rating: 
Summary: Almost gets in the way of his message
Review: This is a good book, and as an agency owner, I found it plenty interesting. But Stan Richards can't seem to shake the "aren't me and we just too wonderful for words?" approach, and that's kind of a turn-off. You find yourself not WANTING to learn anything from this ego-maniac. And the sad thing is, he seems to have plenty to offer. Here's a hint: He portrays himself -- at 20 -- as arriving in Dallas as a young man loaded with work just TOO forward-thinking and wonderful for them. The only thing to do? Start his own shop and save the world -- or at least Dallas -- with work "they'd never seen before." Spare me. Read the book. It's good. You'll also enjoy several contradictions -- like the chapter about how evil spec work is and how they're so good at it. It's also pretty clear he has a thing for GSD&M (did I get them in the right order?)when he whines about losing the Southwest Airlines pitch to the incumbent. Perhaps he wants to be the "Only Good Agency in Texas." What the Hell. Go ahead and read it. Just wear some waders.
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Summary: If Your In Advertising, Stay Away
Review: Whoa. I didn't even know people still thought like this. Something tells me either Mr. Richards didn't really write this or... wait, he didn't write it. I'm sure Mr. Richards is a smart man. After all, he is rich. And all rich people are smart, right? But seriously, what Stan fails to see (even though he gives it lip service) is that creativity is the most important thing to any agency worth it's salt. Not media buying capabilities. Not budgets. Not even account service. He speaks a lot about being a straight shooter, about being in Dallas, about having a jet, etc. But he doesn't really talk about ideas. He doesn't talk about the kind of thinking he loves. But perhaps the worst sin is that he gives us no insight into what he loves. Why are you in this bussiness Stan? What do you like? What don't you like? Why?
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Summary: Zzzzzzzzzz
Review: Whoah! It's ciesta time! Never has advertising been so boring! A poorly written book, by a poor creative. Instead of building a company I think Stan may have just created the world's most profitable police state!
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