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Rating: Summary: The title of this book is misleading IMHO. Review: "Anatomy" suggests an anotomical analysis of something. This book talks about "process", not essence. If you are an analytical thinker, you will hate this book. If you are somebody who can be easily programmed, then you will love it. The first 20 pages reads like a conversation with a typical salesman. -blah blah good! -blah blah blah good! I was expecting a clear evaluation of the linguistic nuances of social persuation, and/or guidance for evaluating the "mark" (sort of speak), to help me assess the effectiveness of a pitch. That is NOT what this book is. They talk about "thinking process". Well. It may be a process. The other part...?
Rating: Summary: Excellent for technically trainged people among others. Review: I am an engineer, and I have to sell my services. Getting buy-in for my engineering projects was not one of my strong suits until I read Aubuchon's book. I learned an analytical-thinking approach to my proposals. Much to my surprise the techniques presented actually work for me. My scientific background didn't help me much when it came to getting business, but this book did. I recommend it anyone who wants to add commercial success to his or her lives.
Rating: Summary: Outstanding. I got a big promotion using Aubuchon's advice! Review: I was in line for a big promotion at my company along with five other people. I read The Anatomy of Persuasion, followed the steps suggested for building a successful proposal, presented my proposal to the CEO and got the job. I am now a VP in a Fortune 500 company. Aubuchon's ideas work.
Rating: Summary: A must listen Review: Persuassion was an art that has been put to more productive usage. The author will define and train us gain that skill - he has invoked that inert,once dormant art - you will no longer be the same - no more anger, but with the will to PERSUADE
Rating: Summary: excellent, practical coverage Review: Simple, useful, clear, well reasoned, proven presentation. Very good.
Rating: Summary: The title of this book is misleading IMHO. Review: This book is good is helping the reader to prepare written sales proposals. Instead of snowing your prospects with every conceivable feature of your product or service, you can follow the format given in the book to produce a short, one-page presentation that adequately covers the major aspects of whatever you're selling plus how the product or service will provide benefits to effectively address the prospect's needs. If, however, your selling job does not involve making written or oral presentations, I find this book to be of little value.
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