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The Anatomy of Persuasion: How to Persuade Others to : Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You and More!

The Anatomy of Persuasion: How to Persuade Others to : Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You and More!

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Description:

In business and out, the ability to convince others to adopt a specific point of view is almost always a precursor to success. Norbert Aubuchon, a former DuPont executive who now teaches motivational techniques in seminars and workshops, outlines his basic methodology in The Anatomy of Persuasion. Through case studies, practice assignments, and a look at some common roadblocks, he shows how to deal with both routine situations and the inevitable surprises that regularly arise in the workplace.
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