Rain Making: The Professional's Guide to Attracting New Clients

Rating:
Summary: The Perfect Book For Small Businesses
Review: When I started my business, I wasn't sure how to begin marketing, and ordered this book. I believe it is the only book I will ever need. Of course, Part I: Marketing Tactics is the part I most heavily use as a resource for marketin ideas, but the advice in Part II (How To Advance and Close a Sale) and Part III (What Works and What Doesn't) have also been very useful. My favorite parts though, are found in the Appendices: Building Your Bio, How to Prepare Presentation Visuals, How To Write a Press Release, and What Makes a Good Brochure.

This book contains a multitude of useful information for recruiting, maintaining and expanding business relationships. I'm glad it was the first marketing book I ordered and read.