The Bank Director's Handbook: The Board Member's Guide to Banking & Bank Management (Bankline Publication)

Rating:
Summary: Excellent guide to understanding the basics of the industry
Review: One of the best summaries of the main marketing and economic forces shaping banks: how banks can find competitive advantage, price products, measure their performance, segment their markets, create barriers to imitation, manage risk. For NON-banking professionals (lawyers, consultants, PR execs, etc.) who need a quick intro to the banking profession.