Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Rating:
Summary: Interesting, but where's the "revolution"?
Review: As a recent MBA, I found the book a nice refresher in business strategy and how marketing can/should fit into that. However, I was disappointed not to find the "revolutionary" part that Kotler's review led me to expect. It might be because my MBA and related marketing studies are recent that the concepts didn't strike me as particularly revolutionary. I also admit to limited knowledge of marketing as it is practiced in the real world. Perhaps this book is best for longtime marketing practitioners and MBAs who've been out of school a while. Still, it was a good read and easy to get through.

Rating:
Summary: Value-based marketing
Review: I like this book because it sucessfully integrate marketing and management as a whole. It is very practical in the step-by-step structure, where it shows how to work with the development of strategies that are aiming at both the growth of the company and the shareholder value. As a marketing student I strongly recommend it.