Rating: 
Summary: Beware All Ye Who Enter Here...
Review: The tools offered by the Wizard of Ads are often dangerous or useless. Dangerous in the hands of writers not yet mature enough to wield them. Useless in the hands of those too jaded to appreciate their real worth.
This review cannot be called unbiased. Since first reading The Wizard of Ads several years ago, I've spent time with The Wizard himself, and Wizard Academy Press has published the audio version of my own marketing book.
That said, I find this book and Roy's others fascinating. I'm a lifelong student of advertising. There are plenty of other good advertising books out there. But nobody has quite the same package or perspective as Roy Williams. It's a fun read, he stands things on their heads, shakes them up and down, and often makes you wonder, "Why didn't I think of that?"
Bottom line: whether you truly love the sport of advertising, or you just think you know everything, read it. If you maintain any semblence of Beginner's Mind, you'll be glad you ventured twixt the pages.
Rating:
Summary: A piece of art
Review: There are two things I really like about this book:
1. Each chapter is small on length and long on meaning
2. Not only does it talk about the power of words, every page is an example of how to do it RIGHT!Use this book to get the juices flowing when you feel you are stuck in a rut, or need some inspiration for that next campaign.
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