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Rating: 
Summary: BEWARE of this book
Review: I feel I've been suckered into buying this book by the glowing reviews...The book is large print, anemic content, and lacks any color illustrations or photos. Not helpful or insightful in any way. I wish I could get my money back on this one...
Rating:
Summary: BEWARE of this book
Review: I feel I've been suckered into buying this book by the glowing reviews... The book is large print, anemic content, and lacks any color illustrations or photos. Not helpful or insightful in any way. I wish I could get my money back on this one...
Rating: 
Summary: Excellent Book!
Review: This book is full of excellent packaging ideas from intial concepts to focus group research. If you think you know everything about brand marketing , think again. This book is for you.
Rating:
Summary: GREAT CRASH COURSE IN MARKETING
Review: This book is indispensable. I recommend for designers who have not had any consumer behavior or marketing courses, this will help you see a broader vision in packaging design other than making it pretty! I am going to recommend that my supervisor (a marketer) read it, so that we have a good mutual understanding of the purpose in each package we develop. Your design will benefit from having read this book, even though it is written from a marketer's perspective. After all, that also is our job as designers, not to package the product, but to SELL the product!
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