How to Close Every Sale

Rating:
Summary: Highly Recommended!
Review: Author Joe Girard provides a view of traditional sales strategies. He presents every step in the sales process and offers advice about every obstacle that you are likely to encounter. While his impressive credentials and experience qualify him to speak and write about successful sales techniques, these strategies, as presented in this book, may backfire when used on today's savvy consumers. Nearly every one of the author's suggestions involves obvious sales one-liners, maneuvers, and psychological tricks that today's marketing-saturated consumer is either immune to or would see right through in an instant. Although written in great detail with plenty of useful examples, this book serves best as an adjunct to other reading material on the subject. We at getAbstract recommend this book to anyone who has to sell a product or service and wants basic information.

Rating:
Summary: enjoyable yarn
Review: I bought this book and an audio tape arrived so straight away you have some insight into me. The tape is good quality and a great listen. However if you are looking for the elusive silver bullet prehaps you need to look elsewhere, prehaps into yourself.
The foundation of this tape is that success in sales stems from personal integerity projected from you onto the prospect.Prehaps i'm naive but just refering to a customer as a prospect somehow casts a shaddow of doubt on the notion of integerity.
All in all if you are interested in a career in sales this is worth the price and if you are already a soul dead professional prehaps you might just glean some iota of truth from the ideal that joe expounds but just dosen't quite get.
I gave it four stars because three seemed too low.Certain aspects deserve five star plus
Please excuse spellings.

Rating:
Summary: Why car salesman have lousy reputations
Review: I got this hoping to find some new ideas on how to help more people get our services. Mr Girad is talked about quite highly in sales circles. I commend him for his acheivements. This book may work well for small ticket items, but I personally found it offensive. It treats prospects as if they are incapable of having independent thought, and enjoy being manipulated. The single redeeming idea I got from the book was how well he kept in touch with past sales. By the way...Since Mr Girad did so well in his sales career, I would recommend to him to hire someone to read his books for him in the future. His monotone voice is distracting.

Rating:
Summary: A Must Read For Every New Car Salesperson
Review: I have read some of the reviews for this book and thought I would throw in my 2 cents. I have had the audio version of this book in my car for the last two years. I imagine it is like having your successful uncle ride along with you, giving you information and tips you immediately understood were priceless but did not have time to write down or were desperate to remember later. Sure his information is very basic. Yet, it serves as a constant reminder to any sales professional that selling is really about understanding some very rudimentary motivations and making sure your product/service meets those needs. Oh by the way, thanks Joe - I am #1 in my territory and customer referrals bring in a constant flow of new business.

Rating:
Summary: The Sage Speaks
Review: I have read some of the reviews for this book and thought I would throw in my 2 cents. I have had the audio version of this book in my car for the last two years. I imagine it is like having your successful uncle ride along with you, giving you information and tips you immediately understood were priceless but did not have time to write down or were desperate to remember later. Sure his information is very basic. Yet, it serves as a constant reminder to any sales professional that selling is really about understanding some very rudimentary motivations and making sure your product/service meets those needs. Oh by the way, thanks Joe - I am #1 in my territory and customer referrals bring in a constant flow of new business.

Rating:
Summary: The same old with a bit of sugar.
Review: I'd prefer to have the public think that car salesmen aren't always like this. After 20 years in the business, I have been through various training seminars as well as read hundreds of sales traininig encouragements. I cannot stress enough the importance of good quality training. The thousands of dollars I've spent trying to train my employees to be better at their jobs has, by in large, been wasted. This book covers basics with a bit of sugar. I encourage you to buy it for the jewels it gives at times. For a more thorough look into the automotive sales career read "Cars and People; How to Put the Two Together" or anything by Grant Cardone.

Rating:
Summary: A Must Read For Every New Car Salesperson
Review: If you're new to the auto sales business get this book and read it and use the techniques that Joe describes and you will see your sales/closes increase dramatically- on the other hand if you've been in the business for some years-don't bother because you have developed so many unprofessional and negative habits to the point that you would not understand the value of this book and will continue your gypsy like existence of going from dealership to dealership for employment. But if you're new,young,fresh and open minded, this book will be a great aid to selling and above all respecting the customer.