How to Become a Marketing Superstar : Unexpected Rules That Ring the Cash Register

Rating:
Summary: No Rainmaker!
Review: I bought this book because I garnered great value from the previous books by Jeffrey Fox (all of which I gave 5 stars). This one disappoints as there is very little new. If you've read other books by Fox, avoid this one (just re-read the marketing chapters from Rainmaker). The one chapter that kept me from completely tossing the book was titled "Always put the Brand Name in the Headline." My advice to Fox: slow down the writing pace; let the ideas mature a bit more and stop the Instant Quizes.

Rating:
Summary: Real world Advice!
Review: Jeff Fox keeps it real in his new book "How to become a Marketing Superstar". Being a top performer for very large sales and marketing organization it is important to have your (A) game all the time. Jeff Fox's new book takes you there in a hurry. Jeff does a great job of providing real world scenario's with real world advice to help you win in the competitive world of sales and marketing. For anyone in business who wants real world advice of how to bring more money in this is a great book to read and reread to stay on top.

Rating:
Summary: Painfully boring and extremely basic
Review: Ouch! The first 5 minutes of listening were already extremely painful and annoying. I don't know what on god's green earth can drive a person to yell 50 times consecutively "ka-ching". After this traumatisingly painful beginning, things didn't really improve. His "marketing superstar wisdom" consists of basic, common sense statements that I'm sure all of us have already heard at some point. As if things were not bad enough, he also attempts to sing. This book-on-disk is one of the worst purchases I ever wasted my money on. (= bad ka-ching!)