Building Your Business with Google For Dummies

Rating:
Summary: Nice broad topic Google book
Review: Hi, I am an author of SEO book myself. I enjoyed reading this book. It is well rounded broad SEO book. It covers end user search tips, some general search engine ranking tip and information on Google Adwords, Adsense, and Froogle. This is a book that covers a wide area. If you want more specific details on how to improve your search engine rank I would recommend reading Google Hacks Exposed: Improving Your Rank on Google.

Rating:
Summary: Nice Book for People Who Use Google Services
Review: I am the editor of Diabetic Mommy Online Magazine. I want diabetic women to be able to find my site, so knowing the ins and outs of using Google to increase your visibility is essential.

I am not an internet guru by any means. Nor am I well-versed in the wild business jungle of the internet. I am just a stay-at-home mom who has a little site and wants to create a little haven for diabetic moms. I want the same opportunity as the big guys when it comes to making my site findable.

My site wallowed in obscurity for a couple years. I thought that time would allow it to be found. Well time passed, and still nobody could find the site. I searched the internet for information and was bombarded with hype and pipe dreams. All I could find on the net was how to get rich. That would be nice, but my main concern is being findable to moms who are needing help.

So, I got this book and am giving it a whirl. I found it simple and easy to understand. Plus, the author...well...he's just silly - and I LOVE it. I rarely laugh outloud when reading a book, but a couple times some chuckles escaped.

This text gives a good overview of Googles services Adwords and Adsense and how you can incorporate them into your site and increase your visibility. He makes reference to another Dummies book about Google, and suggests you read that one too. He also talks about site optimization - both having someone else do it, and doing it yourself. Those are the sections that were of huge interest to me. I have to let you know, before you buy this book, it is assumed you know basic HTML and know how to build a webpage. He doesn't walk you through that - mainly talks about keywords, titles, description, headings, links, networking, etc.

I think this book would be great for both the little guy(girl) like me or for big sites.

I've been slowly incorporating the suggestions and have seen some improvements.

So now you are wondering, Hmmmm, seems like she really enjoyed th book, but why 4 stars?

Well, I do appreciate detail. However, I did not like the detail that described setting up and logging into sites (especially when they have instructions on the site). I DO appreciate the detail on setting up Adwords though. I thought it could have been done in fewer words and could have freed up some space for more detail in other areas, such as site optimization. Then again, that's my subjective opinion, somebody else might think the exact opposite of me!



Rating:
Summary: Great AdWords and SEM Primer
Review: This has got to be one of the best references I've seen that addresses what can be done with online marketing using Google AdWords. AdWords is a confusing but powerful program, and this book offers an excellent primer to becoming an effective AdWords user. That's the primary reason I bought it. There seems to be no end to the ways you can use Google to promote your business. This book helped me familiarize myself with several tools I hadn't looked into beforehand.

Also a good intro to search engine marketing. I purchased Search Engine Optimization For Dummies at the same time that I bought this book. Also an excellent reference. Both highly recommended.

Rating:
Summary: For the Site Manager
Review: This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.