Get More Referrals Now! The Four Cornerstones That Turn Business Relationships Into Gold

Rating:
Summary: Thumbs up!
Review: "Get More Referrals Now" offers practical techniques on how to meet qualified prospects. It has had a measurable impact helping us identify new business relationships and increase revenue. I highly recommend this book.

Rating:
Summary: Thumbs up!
Review: "Get More Referrals Now" offers practical techniques on how to meet qualified prospects. It has had a measurable impact helping us identify new business relationships and increase revenue. I highly recommend this book.

Rating:
Summary: Your #1 Marketing Strategy
Review: Almost everyone in business will acknowledge that the best way to gain new business is through referrals. Bill explains in easy-to-understand terms exactly how to transform your existing customers and clients into your business advocates. Most importantly, Bill shows us how to accomplish this without fear and in a manner that actually strengthens your customer relationships. This book is not just for sales people either, anyone in the organization that interacts with your customers should read this book.

Rating:
Summary: The New Business Paradigm
Review: Bill Cates' "Get More Referrals Now!" is awesome.

Based on a referral, interestingly enough, I picked up a copy of this book and blasted through it in a matter of days. What makes this book so outstanding is the recognition of the need to consolidate your current business model into one that is referral-driven.

Think about it for a minute--if you have car problems, need a good doctor, or want to sign up for music lessons, who do you ask? Inevitably the answer usually is a friend or associate for a referral as to who THEY use. Based on this concept Cates' work expands upon intrinsically human relationships and provides a variety of techniques for business professionals (although this book has utility outside the business world, it is primarily written for individuals/companies looking to exponentially grow their client base using a referral-based approach to marketing) to strengthen existing relationships while simultaneously generating new business.

Cates divides his book into five parts, "baby-steps" if you will, of changing from the old standard of cold calling (Brrrrr cold indeed and fineable now too under the Do-Not-Call list!) to adopting a referral-based business.

Part One "The Foundation: Adopt a Referral Mindset" lays the track for the rest of the book and makes the reader mentally itemize why in fact referral-based marketing is superior.

Part Two "The First Skill: Enhance Your Referability" describes the actions you need to take that will result in clients placing more confidence if your abilities.

Part Three "The Second Skill: Prospect for Referrals" provides step-by-step instruction on HOW to get qualified referrals in the door.

Part Four "The Third Skill: Strategic Networking" goes one step beyond Part Three and now delves into the necessity of getting your office/company on board with the referral method transitioning to a holistic concept of a referral-based corporate strategy.

Part Five "The Fourth Skill: Target Niche Markets" delves into the intricacies of selecting profitable key areas to focus your referral-based approach on capturing more business.

Cates's greatest accomplishment I think in this book is its ease of use and practicability. "Get More Referrals Now!" does just that; similar to Tony Robbins philosophy in "Awaken the Giant Within" Cates focuses on modifying your perception on the value of a concept which in this case is the referral. With increasing legislature limiting cold calling to business to business and limited consumer buy-in calls, Cates' book is more relevant and necessary than ever.

Of the dozen or so books I've read over the past couple weeks, I'm ordering enough of this book and one on scuba diving I really enjoyed to use as stocking-stuffers for my friends and associates. A great read and one of those books where your initial investment of time and money will provide a lasting and valuable income stream. Five stars.



Rating:
Summary: Awesome--The Key to Business
Review: Bill's stuff is the best!!! I don't know what I would do or where I would be, business wise, without this information. This has been the key to my success in business.

Rating:
Summary: Highly recommended!
Review: Cold calling is dead. Do-not-call lists will consign the telemarketer to the dustbin of annoying business history. So what do you do instead? Build your business on the basis of referrals. Provide such outstanding service to your clients that they will want to introduce you to others. This is easier said than done, but when it is done right, it's very effective. Author Bill Cates provides a treasury of lore, some obvious but often ignored, some creative and new, all of it useful in building a referral-based business. He writes clearly, concisely and succinctly. We gladly recommend - or refers - Cates to you; his guidebook is practical for anyone in almost any business.

Rating:
Summary: WHAT A GOLDMINE!!
Review: I cannot explain the value of this book! My manager handed it to me and asked me if I would be interested in reading it because he did not have time. That was two weeks ago - I could not put it down! Since then my business has grown 500% - I cannot stop all of the business that just keeps rolling in every day! Being a loan officer for a national financial institution - this is huge for me! Buy this book - that is all I can say - however you get your hands on a copy - do it today! It is full of strategies that are simple to implement, which translate to instant and measurable gain! It is a shame that someone else wrote a great review and gave it 0 stars - it brought down the overall rating that does not give it justice! Read it - that is all I can say - the book will pay for itself 1000 times over!

Rating:
Summary: $15,000 Commission
Review: I read the book and used one strategy to get 3 referrals. 2 of the 3 became clients. One resulted in a $15,000 commission. Incredible!

Rating:
Summary: The Perfect Sales Guide
Review: This book is considered one of the best books in business, for many reasons. The subject itself (sales & marketing field) suggests a smart choice from the author working on the right track, that all businesses need this book and this subject either to fix their sales practices (if they aren't achieving targets) or to improve them (if they are achieving them).
Authors (W. R. Cates, Bill Cates) could successfully deliver and represent their practical experience in a simple, straight forward, to the point, attractive language to the audience to make the best use of the scientific material in the book.
As the title suggests, the book emphasizes on The Four Cornerstones That Turn Business Relationships Into Gold. The subject sounds redundant at first sight, but actually the treatement is new and different. The idea concentrates on the quality, not the quantity (how to work smarter, not harder and how to work less and earn more). The book is really good and going to help you alot no doubt.

Rating:
Summary: Your #1 Marketing Strategy
Review: This is a great book, and a wonderful sales tool. I personally believe that relationships are the key to success; especially job-hunting success, which this book is fully applicable. The reason is simple, when you are job hunting you are selling yourself, and you need referrals since most jobs are filled because someone knew someone. This book will help you get you the referrals necessary to land a great job. If you need job ideas you may want to invest in "How to find your dream job and make it a reality: solutions for a rewarding and meaningful career" by Jason McClure.

If you are job seeker Jason's book makes a wonderful companion to this book. If you are not job seeker, than this book stands on its own merit. Invest in this book today and you will not regret it.