Rating: 
Summary: A Must
Review: "1001 Ways to Market Your Book" is the single best reference for authors and book publishers I have ever read. This should be on the bookshelf of every author, publisher, and bookseller who really want a successful book. John Kremer describes far more than 1,001 ideas, tips and suggestions for marketing books. This is a must-have reference.
Rating: 
Summary: Great For A First-Time Author
Review: After having written and having published my own book, 'The 31-Day Diet of Spiritual Enlightenment', I found this book extremely helpful. It contains a lot of great ideas I would never have thought of. The only disadvantage is that it was written before 9/11 and some of the information was immediately obsolete. For instance, I was going to send a package for reviewers containing items related to my book (great marketing idea), but people now do not accept unsolicated boxes for security purposes. So, this information had to be scrapped. The book is well worth the money even if you just get one good workable idea. But, I got a whole lot more than that and you will, too!
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Summary: Is it possible to have written such an extensive book?
Review: Can you imagine a book entitled 1001 Ways to Market Your Books? At first I was doubtful that any author would be able to realistically provide a guide that would contain 1001 ways to help you market your book. However, after reading John Kremer's extensive guidebook, 1001 Ways To Market Your Book-5th Edition, my doubts were tossed aside and in fact I would have to admit that the book would qualify as recommended reading for a college level course. As the author mentions in the introduction, "this book is not intended to be a textbook on how to market books. Rather, it is designed to be an organized potpourri of useful ideas, examples, tips, and suggestions to stimulate your creativity and encourage you to explore new ways to market your books." In other words, one of the keys is that both the author and the publisher must take a pro-active role in the marketing of the book. Kremer, who is an acknowledged expert on book publishing, addresses his book to both the publisher and the author. It is partitioned into 21 chapters analyzing such topics as effective marketing, designing your books, sales aids, promotion, publicity and advertising, internet selling of your book, distribution, working with bookstores, school and library selling, subsidiary rights, overseas selling, special opportunities, and leveraging your skills. Within each of these segments the author in straight-talking language explains in detail the basic principles of effective marketing as well as the "nuts and bolts" of the book publishing industry. Although many sections of the book seem to be addressed primarily to the publisher, Kremer does try to include the authors in imparting his vast knowledge. This is accomplished by cleverly placing a little summary box at the end of most sections addressed uniquely to the author. Moreover, several individuals and companies were invited as sponsors by the author to write one-page articles that provide good marketing tips to book publishers and authors. For example, Marilyn and Tom Ross, the co-authors of the best-selling Complete Guide to Self-Publishing, contributed a very short piece on the four success principles. As an added feature the author has included many reference sources with web site addresses, telephone numbers, addresses and their descriptions. Kremer emphasizes the principle that you cannot neglect the reality that selling a book is no different than selling any other item and effective business practices are essential if you hope to succeed. One such important principle is to remember the 80/20 rule wherein 80% of your business comes only from 20% of your customers. Consequently, it is necessary to keep yourself focused. Knowing if you have a market for your book and who comprises the market can never be omitted from your plan of action. How often do we encounter someone who tells us that we should write a book about our personal experiences? Frankly we have to ask ourselves, who cares? Considering the monumental scope of the subject matter, Kremer has written a masterly book that should be required reading for all publishers and authors. This review first appeared on reviewer's own site:
Rating:
Summary: 1001 Ways to Market Your Books
Review: Getting your book published is just the first stage. If potential readers are unaware about your new book, they can't buy it.
This is an absolute classic that will help you to uncover potential markets for your new or exisiting book.
Good ideas - and well worth the price.
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Summary: Five marketing ideas a day, and the book lasts a year
Review: I attended the Oklahoma Writers Federation, Inc (OWFI) conference, which is basically the Oklahoma state writing convention. I asked a speaker what three books I should buy to learn how to get published.
The speaker replied, "There are only two books you need. To learn how to *publish* your book, get Dan Poynter's Self-publishing manual. To learn how to *sell* your book, get John Kremer's 1001 ways to market your books."
I am now a published author, and have spent hours reading the book several times, just gleaning all the great information. I have used up several highlighters and post-it notepads going through the book. There is so much great info, that I had to write the best ideas on post-it notes, and then post the notes on a wall to put them in order of how I will market my book in it's specific genre.
Following John Kremer's advice and ideas in the book, if I do five things a day to promote my book (from ideas in the book), I could easily not pick up another marketing book for a year.
The only complaint I have about the book is that it does not come packaged with several highlighters and post-it note pads.
Rating:
Summary: Invaluable if you are serious about marketing books!
Review: If you only use a handful of the ideas you find in this book, you'll achieve phenominal book marketing success. I used this book to launch my own marketing campaign for my first self-published book and continue to go back to it again and again for new ideas. Does it work? Yes! I'm currently using it to: prepare a new launch for a completely revised edition of my first book, develop a marketing plan for a book I am publishing for another author, and find new ways to introduce my second self-published book slated to go to print in the next few months. John Kremer is the "guru" of book promotion!
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Summary: The Classic Reference Book for Book Promotion
Review: John Kremer hits a home run with this spectacular classic reference on how to market books. Whether you are an author or a publisher, this book is a must! Every useful promotional idea you might think of is included here, from the most traditional methods to guerrilla marketing techniques. In fact, this book is so packed with creative ideas for marketing books that it's easy to make it part of your marketing campaign. Everything from book cover design and redesign tips, to web site listings in directories and search engines, to getting yourself onto television programs (even news programs sell books) is covered. Simply make a commitment to implement two ideas from this book each week for a few months, and watch your sales soar! What I love the most about 1001 WAYS TO MARKET YOUR BOOKS is the way it inspires me to ask myself, "What am I willing to do to promote my book?" Kremer makes the point that any good book can become successful when it is properly promoted so buyers know what it's about, why they need it, and how they can buy it. If you are looking for the very best reference on promoting books, look no further. This is it!
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Summary: John Showed Me How to Get the Money!
Review: John Kremer is a gift! The information in 1001 Ways is worth hundreds of times more than the cover price. Like many self-published authors, I am challenged daily about how to market my books. Finding time to market is only a small portion of the marketing challenge. Where to market, with whom to market, and the steps to take are all covered in this book. The bottom line is to sell more books, and John has shown me how! Thanks!
Rating:
Summary: Highly Useful Tool for Writers
Review: John Kremer's book on marketing for writers covers a critical subject: what do you do after publication to market your book. Only a handful of available titles address this critical issue. Most publishers do little publicity; instead, they edit (maybe), print, and ship. Marketing is mostly up to the author. But most writers are clueless. This book is a wonderful resource. Use it. Borrow from it. Most publishers refer their writers to this book for a good reason. Highly recommended.
Rating:
Summary: Highly Useful Tool for Writers
Review: John Kremer's book on marketing for writers covers a critical subject: what do you do after publication to market your book. Only a handful of available titles address this critical issue. Most publishers do little publicity; instead, they edit (maybe), print, and ship. Marketing is mostly up to the author. But most writers are clueless. This book is a wonderful resource. Use it. Borrow from it. Most publishers refer their writers to this book for a good reason. Highly recommended.
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