Madison & Vine

Rating:
Summary: The Perfect Primer on the subject!
Review: Scott Donaton brought attention to the subject, publicly in AdAge, and he's captured the very essence of this new "practice", where consumer brands, entertainment properties, and entertanment talent will all be blending together.

My only fear is that he does such a good job, that too many will be too well armed now, and invade the "space"!

Rating:
Summary: The Perfect Primer on the subject!
Review: Scott Donaton brought attention to the subject, publicly in AdAge, and he's captured the very essence of this new "practice", where consumer brands, entertainment properties, and entertanment talent will all be blending together.

My only fear is that he does such a good job, that too many will be too well armed now, and invade the "space"!

Rating:
Summary: The most visionary business book of 2004
Review: This book is essential reading, not just for those in the advertising and entertainment industries, but for anyone who wants to be successful in marketing and selling any type of product in the 21th century. It's like "Future Shock" in the sense that it is the first serious exposition of cataclysmic changes in how we will be exposed to new products and information in the years ahead.

I have armed myself by reading this book (twice) and anyone else who wants to retain their competitive edge, or who is just curious about what the future will look like, should do the same.