Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Rating:
Summary: EXCELLENT - An exceptional, MUST HAVE book
Review: This book teaches marketers how to write influential messages on printed ads, such as magazines and newspaper. If you are going to market you products on printed ads, this book is valuable to read. The purpose of ads is to draw people's attention in order to build up their awareness, therefore, ads is very important in marketing.