Rating: 
Summary: Great first step to planning
Review: We've just finished a semester using this book with undergrads (at Marquette), in conjunction with Bulger's The Enlightened Entrepreneur. Both are full of questions to answer; this one also has a nice protocol for going from answers to the plan. In one page, obviously you only set a broad direction, but that's vital. I added sections on Customers, Competitors, Capabilities, Channels, Commitments, and Capital to get closer to a full plan. Overall, it worked extremely well, and business clients who've used it also found it works well.
Rating:
Summary: Simple, Simple, Simple!
Review: Your Business Vision, Mission Statement, Objectives, Markerting Strategies, and Plans... OH MY! Can you think of anything more overwhelming to a potential or new business owner than the thought of putting all that down on paper? Jim Horan has created an easy to understand and enjoyable --- yes, I said enjoyable ---book that will assist you as you create that solid foundation for your business. Once you have completed "The One Page Business Plan" you have in your hand, the basis of your brochure or web page or networking and marketing plan. What more can a New Business Owner ask for!
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