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Rating: 
Summary: A proactive sales success classic.
Review: Dan Kennedy has played a huge role in helping me to be successful in business. Dan Kennedy is currently President of the Psycho-Cybernetics Foundation and has been one of my success mentors because his wisdom is easy to follow - but more than that it is right on! I started out as an engineer and a very timid salesman. Dan Kennedy is has helped to change that. Because of him I know myself better, which has helped me to better serve others in my business. I guarantee that if you read this book you will be a changed person - it's that incredible. Kennedy always covers all of the proactive bases: smart thinking, system thinking, futuristic thinking, and positive thinking. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Many of his ideas are found in SUCCESS BOUND, another book built on learning how to live a proactively life that is God centered and fulfilling. Everything that I have put into practice that Dan Kennedy has recommended in his books has worked. He has brought me success by focusing on what is important in selling and using my God given talents and my thinking ability to be a better salesman. You will find that this exciting book becomes a part of you. Don't hold back - let it happen. In fact, spend 10 to 15 minutes every morning for the next several days focusing your thoughts on the truths of this book, thereby allowing them to seep deep into your subconscious mind. If you do this I guarantee God's wisdom will most assuredly bring you the success and abundance you deserve. Enjoy this book and your new proactive and successful life!
Rating:
Summary: Just what everybody (not just salespeople) needs
Review: I bought this book purely because I like Dan Kennedy. I am not a salesperson by training or profession, but I always know that I can get something good out of what Dan says. One of the most interesting points he brings up is that of "takeaway selling." This is basically, where instead of covertly begging for the sale like so many salesepeople do, you take it away by playing "hard to get." This is part of his overall plan of positioning yourself, so people respect you. People want to do business with you, so you don't have to go beg for business, which brings me to my next point. This book is a little misleading in the sense that people think it only applies to salespeople. I disagree. We all sell in some way shape or form in our lives. The key is to position yourself in such a way that people seek you out instead of you having to advertise. How many "ads" does Harvard University place to recruit students? I give this book 5 stars purely because it is short and packed with very good useful information. 5 stars because it is great for anyone who owns a business. If you're tired of underpricing your services and having to advertise heavily, this book is just what you need. And if you don't own a business and are not a salesperson? I still think it is a useful book because it causes you to conduct yourself in a different manner. You have more self-respect and self-worth which is something we all need regardless of our profession.
Rating:
Summary: Great Book
Review: I thought this book was so good my dog literally eat my copy of it and it immedeatily (sp) went on Amazon and ordered another one. I'm an author myself and I have read many business books and I appreciate Kennedy's straight forward, no BS writing. I want to learn real things that I can actually use in selling and this book does that. It's also cheaper than most of the books that it is better than.
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