Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

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Summary: Wish I had this 10 years ago
Review: A book like this would have saved me a lot of time and money if I had it 10 years ago, when I started consulting. I'm recommending it to others in my firm. Even though I've been doing this for a while, I still learned a lot mysef - stuff that not just will help my firm as a whole, but help me be more successful as an individual consultant.

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Summary: A MUST book for any consultant's library
Review: If you provide any type of consulting service then you need this book. There are lots of books that give you lots of ideas, but every once in a while a book comes along that will make a difference. This is one of those books; it will make a difference in your consulting business. It is a very powerful business book, but it is also very easy to read. When you start to read it, have a pencil and paper handy since you will take lots of notes. If you don't read this book then you better hope that your competitors don't read it either!

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Summary: A New Direction for Guerrilla Marketing
Review: Now people who sell their consulting services can benefit from the well-known, successful tactics of the Guerrilla Marketing series.

This book provides practical, specific guidance for all consultants, whether they're in big firms or launching their own small practices. If you want to know how to get profitable clients and truly build your business rather than drift from project to project, this is the book to get you started.

The value it delivers is immediate, so keep a pen handy when you read it - you're going to want to start a to-do list for your consulting practice.

Anyone who earns a living as a consultant - or wants to - will be well served by reading this book.

Rating:
Summary: Right on Target
Review: This book is right on target for consultants who want to push their practices up to the next level without spending big bucks.

There a lot of consultants in the marketplace today, and clients can afford to be very choosy. Although not directed only at those of us selling technology services, the book gives advice that is immediately helpful for breaking through the clutter of wannabees and standing out as the firm of choice for your clients. It would be just as helpful no matter what kind of services you sell.

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Summary: McLaughlin Has it Right--This is THE Handbook
Review: When I got into the business of consulting, everyone I knew thought that business would just roll in, but that is just so not true! It's the de-facto bible for anyone in consulting who needs to market themselves. Easy to use, quick to read, lots of things you can apply immediately.

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Summary: More Pertinent Than I Expected It To Be
Review: When I read the back cover comment from Seth Godin, I was intrigued because I am a person who will tell someone how to build a watch when they ask me what time it is. Still, I questioned whether a self-employed private investigator could really employ methods developed for professional consultants. I found that I can, because I face the same challenges that any other business owner faces: sluggish or erratic growth; fierce competition; newcomers who are willing to undercut rates to astonishing levels; and clients who are in turn open to marketing or completely fed up with being targeted. The techniques put forth in this book are helping me to develop a unique approach that I am confident will, at the very least, win me an initial interview with a prospective client because I will not be seen as the "same old same old."