Advertising Today

Rating:
Summary: rave reviews for this book
Review: As the proud author, just wanted to share w/readers some of the recent press reviews for Advertising Today:
"An amazing book," says Esquire magazine; a 4-star rating from Maxim magazine; Village Voice says "media archaelogists will pore over it for decades to come"; praised on ABC World News; on her radio show, Joan Rivers called it "fabulous" & the hot new coffee table book; J. Walter Thompson pres. Bob Jeffrey says, "Never has a book captured the heart and soul of advertising as much as Advertising Today."

Rating:
Summary: rave reviews for this book
Review: As the proud author, just wanted to share w/readers some of the recent press reviews for Advertising Today:
"An amazing book," says Esquire magazine; a 4-star rating from Maxim magazine; Village Voice says "media archaelogists will pore over it for decades to come"; praised on ABC World News; on her radio show, Joan Rivers called it "fabulous" & the hot new coffee table book; J. Walter Thompson pres. Bob Jeffrey says, "Never has a book captured the heart and soul of advertising as much as Advertising Today."

Rating:
Summary: this is quite guten!
Review: Excellent collection of work and guest writers, let's save this in a time capsule for future generations to enjoy.

Rating:
Summary: Got advertising?
Review: Hardly anyone outside the industry itself has a high opinion of advertising, and I'm probably no different -- most of the time. However, I've long appreciated the occasional high degree of originality and wit of which ad writers and artists have shown themselves capable, especially since the late 1950s. This fat volume brings all of them together, beginning with Volkwagen's groundbreaking "Think Small" campaign. There are chapters on the influence of European copywriting on American ads, the development of a new "visual language," the rise of backhanded "oddvertising," the growth of advertising as a reflection of (and finally an agent of) social change, and the advent of guerilla anti-advertising, each of them an entertaining and instructive mix of graphics and text. There's even a separate chapter on the ups and downs of the famous and long-running "Got Milk?" campaign. This gorgeous book will keep you studying the artwork and reading the discussions far into the night.

Rating:
Summary: You get a lot of book for your money
Review: Warren is the best there is when it comes to reviewing the current Ad scene. However there are some factaul errors in the book. i.e. He talks about the breakthrough work that PKL did for Smirnof vodka in the sixties... It was'nt for Smirnof, it was for Wolfschmidt Vodka. Even more important was the work PKL did to launch the first Xerox dry copier, with the famous "Monkey" commercial.
However, the most dramatic ommision was that there was absolutely no mention of Jack Tinker Associates, the InterPublic think tank that kick started Mary Wells into Wells Green Inc.
Otherwise, a great book.
Warren, email me, Ive lost your phone number.
George Parker

Rating:
Summary: Great Layout, very up-to-date with today's top Ad firms
Review: Wonderful, wonderful, wonderful....not only because I'm in it, (brother used me in one of his shoots for Village Voice campaign)...but, buying this book is a great way to see innovation and artistry normally slated for galleries...

Rating:
Summary: The Advertising Bible
Review: Wow! Every once in a while, maybe every decade, a book comes along that explores its subject so well, it truly is a BIBLE. That's this book on the ad game. Advertising has always affected me strongly---making me cry(the old AT&T "call home"), made me laugh("it must be the puppy chow" dog), made me puke(most any car ads, except the Crocidille Dundee ones, and ALL insurance commercials). Now, after reading this book, I understand more the why and how this stuff gets under my skin. If you're looking for a solid, thorough, complete take on the world of advertising, Berger's big, big text will give it to you. For a look at the hot-shots, tastemakers, and tastebreakers, the interviews are fast, punchy, pithy, funny, and sometimes infuriating. And for an entertaining overview, there are hundreds of color photos of favorite, famous, and infamous ads, with straight-from-the-horse's mouth captions. For all those wanna-be CEOs, who spend a fortune on MBAs in marketing(I have one in my family!!!!), save your time and money, all you need to know is here. What's Berger's next subject?