Marketing : An Introduction (7th Edition) (Marketing: An Introduction)

Rating:
Summary: Great basic marketing text at a great price!
Review: I use this textbook to teach about 1,500 students per year in my courses. I find the book to be well-written and interesting. More importantly, *many* students tell me that enjoy reading the book. (I can tell you that it is rare to have students providing positive feedback on textbooks that are required reading). Armstrong and Kotler are leaders in the field, and their hardcover book holds the largest market share among U.S. universities. Books don't make it to the 10th edition (or 5th for paperback) w/o being good!

Rating:
Summary: Boring
Review: This book is easy to read, but there is so much waffle the basic principles are lost. I found the frequent interruption of the text by case studies very annoying. Don't waste your money.

Rating:
Summary: Incomplete, Unclear, Old
Review: This book isn't clear on many topics. The ideas are old and stale unlike many other books which I've found in the same area. The pages are boring and do not make anyone want to learn more about marketing.