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MiMo: Miami Modern Revealed

MiMo: Miami Modern Revealed

List Price: $40.00
Your Price: $26.40
Product Info Reviews

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Rating: 5 stars
Summary: MiMo Survey
Review:
Excellent survey of MiMo architecture, past and present. Valuable resource for those with an interest and user-friendly enough for the coffee table.

Rating: 5 stars
Summary: Rediscovering an era
Review: America's mid-century modern architecture spans three decades of the post World War II period, from the Atomic Age through the Space Age. An architecture that mainly revolved around the seriousness of the International Style, its theories peaked in 1958 with the New York City Seagram Building, a glass-covered, steel skeleton-framed skyscraper. Mies van der Rohe's "less is more" principle became the guiding light for a large majority of American architects in the mid-twentieth century.

In response to the perceived dogma and humorlessness of the International Style, a Popular Modernism began to take hold in Southern Florida. An "Architecture of Joy" was born, which of course was decried as frivolous and crass by the architectural establishment. In Miami Beach, resort architecture was already well underway, and its vacation state of mind easily stepped into this style. It was uniquely American, futuristic, and fun, full of audacious angles and lines, pastel colors, synthetic materials, cheese-hole and accordion folded walls, stainless steel, boomerangs and stairways to nowhere.

Popular Modernism is known by various names, including Populuxe (popular and deluxe) and Googie. In Miami and Miami Beach, it is called "MiMo," an abbreviation of Miami Modern.

This is a wonderful book that covers its subject well. Its not so large that it becomes uncomfortable to read while sitting in an easy chair but still large enough to deserve it's place on the living room table. The layout is exceptional and reflects the playfulness of the subject without becoming a confusing mishmash. The font is a bit uncommon but lends itself to the spirit of the endeavor. The text by Eric Nash and Randall Robinson is crisp and informative. Oh, and the photos are a great!

Once in a while an architecture book comes along to show us how it's done and this book is one.



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