Rating: 
Summary: Don't Misunderstand Emotion Marketing
Review: This book is easy to read, and even easier to misunderstand. It's not about TV ads that use emotions to peddle products. It's about making customers feel as if they have a personal friendship with the brands they choose. It offers crucial insights into the cause and affect relationship between customer loyalty and the emotions that customers have for brands. It's a must read for marketing executives looking for next big idea. Unfortunately, it's missing a chapter on measurement. Students should read it in conjunction with Fredrick Reichheld's books on customer loyalty.
Rating:
Summary: Don't Misunderstand Emotion Marketing
Review: This book is easy to read, and even easier to misunderstand. It's not about TV ads that use emotions to peddle products. It's about making customers feel as if they have a personal friendship with the brands they choose. It offers crucial insights into the cause and affect relationship between customer loyalty and the emotions that customers have for brands. It's a must read for marketing executives looking for next big idea. Unfortunately, it's missing a chapter on measurement. Students should read it in conjunction with Fredrick Reichheld's books on customer loyalty.
Rating:
Summary: A comprehensive guide to Emotion Marketing
Review: This is a very comprehensive guide to Emotion Marketing for any business.The book has mentioned many examples of successful emotion marketing strategies used by Hallmark and other companies like Harley-Davidson. However, what they have already done does not mean ¡§sure-win¡¨ plans. The book explained a model for Emotion Marketing ¡V Value StarSM. Base on this model, any business can work out its own tailor-made success formula. Then, the book also taught us how to put Emotion Marketing to work at different areas of business, like on the Internet. Emotion Marketing is actually about how to attract and retain customers that will be loyal to a brand for a lifetime. Therefore, the key is how a business manages its customer relationships. This is a very good book because it goes beyond telling us WHAT to do, but HOW we should PLAN what to do.
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