Global Marketing Management

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Summary: The best book on global marketing with truly global coverage
Review: The publisher tells me that a Chinese version has been already published. A Portuguese version will be out in a month or so. A Spanish translation is being done.

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Summary: A great insight into competing in the post Asian crisis
Review: This update edition offers the best insight into various aspects of the Asian financial crisis and how Asian companies are developing their competitive strategy. Truly a great insight on how strategic trajectory differs from country to country. HP

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Summary: market segmentation
Review: what are the ideal set of properties that effective market segmentation should possess. Why this element are necessary in global marketing process.