Rating: 
Summary: An excellent overview of trends in the grocery industry.
Review: This is a very good book to bring the reader up to a high level of awareness on Fast Moving Consumer Goods and grocery in detail.The text builds in a logical way and provides a common sense understanding of how and why things work the way they do - primarily for the customer. The bibliography was valuable in confirming my PhD literature search. If there is a negative issue, the book is very much the party line of current retail thinking and does not venture into suggesting, for example that ECR is just another retailer tool to extract margin from manufacturers, or that a Porter value chain approach to optimising the chain based on consumer needs is a potentially better approach. This is a valuable book for Masters degree students without firsthand knowledge of grocrey retailing.
Rating:
Summary: Excellent insight into retailing
Review: This is an excellent book offering very practical insight into retail. It not only helps you understand the "why people buy what" it also guides you as to how you should sell what you want to sell. In short it is short cut to quite a few years of retail experience.
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