Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

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Summary: As a Teleservices Sales Trainer it is my Bible!!
Review: This book was introduced to me by my manager and it has never left my side. If you ever have the guts to call yourself a salesperson or one who teaches the art of selling. You would be doing yourself and others a dis-service by not having this book.

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Summary: Even an engineer can sell effectively
Review: Took a selling course from Vass, using this book, last summer. Before, had never sold anything, and after, was able to sell 10 engagements totalling $1.5m. It will change your approach. You will remember the important stuff. You will improve.