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Summary: Changed my outlook on the profession of selling
Review: I always thought I must be a terrible salesperson because I did not like to give a "spiel" but preferred to understand the customers' needs. After reading this book and taking the Vass training class, I now thoroughly enjoy selling because I realize that I am good at practicing this art and the Vass philosophy has helped me improve upon my methods.
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Summary: Great, specific examples and methodology
Review: I keep this book by the couch and periodically read a section (again) from it... it is like watching a John Wayne movie - you feel comfortable seeing it again. As a former accountant and software guy, this book helps bring together the separate tasks you need to follow as a methodology to complete a sale. I recommend it.
Rating:
Summary: Great, specific examples and methodology
Review: I keep this book by the couch and periodically read a section (again) from it... it is like watching a John Wayne movie - you feel comfortable seeing it again. As a former accountant and software guy, this book helps bring together the separate tasks you need to follow as a methodology to complete a sale. I recommend it.
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Summary: Soft Selling in a Hard World
Review: I sell commercial real estate in an extremely competitive market. Soft Selling in a Hard World has changed the way I think about selling, the way I talk to customers and ultimately, the way I sell my services. Adopting the principles and techniques in this book will make the buying world respond to you in a way you never thought possible. I strongly recommend it!
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Summary: Real Sales Training for Real People
Review: I teach a class on buying property from distressed property owners -- people losing their house to foreclosure, banks, probate, etc. This book is given as must reading to all my students. The simple steps and logical process taught can make a scared trainee successful. I have been in sales of some sort for over 20 years. This book explains what natural sales people do without knowing it then, more importantly, presents the knowledge in drills which allow non-natural sales wanna-be to get it.
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Summary: Outstanding Practical Advice
Review: I used tactics described in this book from day 1. While I probably don't use all recommendations the approach described in this book has increased my sales effectiveness. I focus on the customer now and not what I am trying to sell.
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Summary: The book is how all sales people should be trained.
Review: No hype, no slick techniques - this book is about concrete strategies. After 12 years in sales, this is the book I wished I'd read the first year. I have used this book to successfully train 28 "green" sales people, including some with a high level of sales phobia. It's incredible! Takes the slime out of sales.
Rating:
Summary: It's great.
Review: Soft Selling in a Hard World is a candidate for the best book on selling that has ever been written. Check it our. It's great.
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Summary: A handbook for the effective salesperson
Review: This book helped me develop my selling skill. I am an InternetMarketing Consultant ... and I deal with individuals and small tomedium size businesses. After reading and applying the lessons fromthis book, I learned the mechanical skills that are necessary to be aneffective salesperson. I can now focus more on the customer's problemsand recommend solutions at the least time and effort. I really likethe 90-second close. From getting appointments to actual signing ofcontract without the customer having to say yes to complete thetransaction. It works for me. For those who wants to get inspiredor wants to get entertained, this book is not for you. This book is100% how-to manual that should reside in your briefcase for quickreference.
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Summary: Order it now!
Review: This book is mandatory reading in several companies I have worked for. The month after I read this book and started practicing these techniques I earned over $18,000 (that month). I continue to do so. How would it effect your lifestyle if you tripled your income? Buy this book today!
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