Effective Marketing: Creating and Keeping Customers

Rating:
Summary: The key to marketing basic knowledge.
Review: The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.